Six modules.
One motion.
Every seat filled on purpose.
Roll Call Events is the operating system for ticketed and registration-led live experiences. From your first invite to your last sponsor dollar — audience targeting, Partner Swap, Scarcity Toolkit, Sponsor Match, Roll Call Meet, and the Post-Event Content Engine in one dashboard.
Six modules. Every role in the
motion covered.
Roll Call Events is built as six connected modules — each one addressing a specific stage of the event motion, all available on every plan.
Event Wizard
& Command Center
From idea to published event page in 15 minutes. The Event Wizard walks through every decision — event type, capacity, ticket structure, landing page framing, and sponsor setup — in a structured flow. The Command Center gives you a portfolio view across every event you run, with live status, fill rate, and revenue per event.
- Event types: Invite-Only Dinner, Ticketed Show, Community Gathering, Workshop, Conference, Charity Event
- Landing page auto-built from your event description — branded, live, and shareable in 15 minutes
- Command Center: all events, all statuses, all revenue in one portfolio view
- Event-level dashboard: fill rate, checklist, revenue, attendee list, outreach status
AI Audience Engine
& Outreach
Most event outreach converts at 3–5%. That is a list problem and a copy problem. Roll Call solves both. The AI Audience Engine builds your attendee profile and segments your list. Outreach copy is generated separately for each tier — VIP feels hand-selected, warm references your relationship, cold leads with who else is in the room.
- Attendee profile builder: ICP description → structured attendee criteria
- Roll Call Suggest: AI-sourced contact recommendations matching your ICP
- Three-tier outreach: VIP, warm, cold — different copy, different ask, different conversion expectation
- Intent tracking: opens, clicks, and response signals before your follow-up
Partner Swap
& Scarcity Toolkit
Partner Swap formalizes the relationship-driven distribution that already powers the best rooms. Two or three co-host partners each get a seat allocation and a one-pager — they distribute to their networks, you get warm-audience RSVPs without cold outreach. Scarcity Toolkit fills the last 10 seats automatically when the threshold is crossed.
- Partner Swap: per-partner seat allocation, auto-generated co-branded one-pager, RSVP tracking by source
- Scarcity Toolkit: threshold-triggered landing page update + waitlist open + urgency outreach
- Waitlist: converts non-attendees into priority list for next event automatically
- All triggers are automatic — set the threshold once, the system handles the rest
Tickets, Store
& Sponsor Match
Ticket tiers, sponsor-reserved seats, and an Event Store that sells digital products, experiences, merchandise, and F&B alongside your tickets — one checkout. Sponsor Match reads your confirmed attendee list and generates tiered sponsor packages with pricing benchmarks. One click from attendee list to sponsor deck.
- Ticket builder: GA, VIP, Early Bird, Sponsor-Reserved, Complimentary — any combination
- Event Store: digital downloads, merch, experiences, F&B — same checkout as the ticket
- Sponsor Match: attendee profile → tiered package → pricing benchmarks → shareable deck
- Sponsorships processed through Roll Call: 3%. External sponsorships: $0 fee.
Live Operations
& Roll Call Meet
Check-in via QR or manual entry. Live Room for on-site coordination. Day Pass Crew Mode for staff who don't need a full account — time-limited, PIN-controlled. Roll Call Meet pre-books the conversations that make the event worth attending — outcomes captured and synced to your CRM automatically.
- QR check-in: real-time attendance tracking, no-show flagging
- Crew Mode: time-limited staff access from a single link, no Roll Call account required
- Day Pass: per-event access for contractors, volunteers, and temporary staff
- Roll Call Meet: intent capture → smart match → pre-event booking → outcome capture → CRM sync
Post-Event
Content Engine
The event ends at 10pm. The Post-Event Content Engine starts at 10:01. Sponsor report auto-generated within 24 hours. Replay Storefront live within 48 hours. Follow-on email sequence sent to all attendees. The revenue window stays open for 90 days.
- Sponsor ROI report: attendance profile, Meet outcomes, post-event metrics — auto-generated, ready to send
- Replay Storefront: gated or paid access to event recording — live as a purchasable product
- AI highlights: auto-tagged key moments from transcript for replay promotion
- Follow-on sequences: post-event email automation to attendees, waitlist, and non-attendees separately
You’ve been running experiences. It’s time to run revenue.
First event or activation free. The system starts working on Day 1. No credit card. No lock-in. All the featurs. Cancel anytime.