The operating system for live experiences
Build events
that run like
a business.
Win the work, build the event, market it, sell through it, run show day, and close out the business—through one connected operating platform.
E
Team Roll Call WorkspaceNeon Bloom Opening Night
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2027-03-12 · GOLDLINE HALL
Neon Bloom Opening Night
Authoritative EventSTATUSRegistration Open
SAVE STATESaved
EVENT SPACEDraft
EVENT ORCHESTRATION CANVAS
The complete Event operating graph
Source of Truth, workstreams, dependencies, moments, approvals, assets, and follow-up.
LIVE EVENT WORKFLOW
Run of Show
Timing, cues, ownership, SOPs, assets, fallbacks, and live receipts in one control surface.
Friday, March 1210 moments · Goldline Hall
MOMENT · PRODUCTIONVendor and production load-inLoad-in control · SOP attached
LEADProduction Lead
LOCATIONLoading Dock
MOMENT · CREWCrew call and operating briefing24 assigned · 22 confirmed
LEADCrew Lead
LOCATIONGreen Room
MOMENT · SAFETYSafety, accessibility, and venue sweepOne checklist item needs attention
LEADOperations Lead
LOCATIONAll zones
MOMENT · GUEST EXPERIENCEDoors openWest entrance line requires support
LEADGuest Experience
LOCATIONLobby
EVENT COMMAND · LIVE
Everything happening now.
7:04 PM
CHECKED IN84282% arrival pace
CREW22 / 24Two en route
REVENUE$91,240$6.4K on site
OPEN ISSUES2One needs a decision
RIGHT NOW
Doors open
West entrance is nine minutes behind. Two scanners are idle at the south entrance and can be reassigned without affecting VIP access.
UP NEXT · 19:20Opening remarksMain Stage · House to half
ACCESS & REGISTRATION
Seats & Scarcity Command Center
Operate inventory, holds, availability, waitlists, release windows, and governed messaging.
EVENT CAPACITY1,200Maximum attendance
CONFIGURED1,000Ticket inventory
SOLD842Recorded claims
HELD42Partner inventory
AVAILABLE116Ready for sale
AvailableGAVIPADA-capable
EVENT COMMERCE
Revenue across every channel.
Tickets, Store, sponsor inventory, vendor packages, invoices, and settlement.
PROJECTED SETTLEMENT$82,914After refunds, platform fees, and standard processing costs
Event Orchestration connects every workstream to one source of truth.
Plan with Avery — live
Bring the idea.
Avery builds the first plan.
Use the real planning runtime. The blueprint updates during the conversation, and at 50% completeness Avery presents the correct next step—create an account, log in, or open the plan in Roll Call—without starting over.
AVERY · LIVE PLANNINGPlan with Avery
Starting a private planning session
Avery is updating the operating plan
Do not enter confidential, regulated, or sensitive personal information. Guest plans are retained temporarily so they can continue after account creation.
Need more room to work?Open the full Plan with Avery workspace →
The actual product in motion
One event.
Every operating view.
The same Event Source of Truth moves through Canvas, Run of Show, Live Command, registration, and revenue. Explore the application without leaving the page.
See the whole operating graph.
Move from preparation into live moments.
Know what is happening now and next.
84222/242
Close the event with one financial picture.
A Run of Show for the business
From first pitch
to final payout.
Roll Call follows the lifecycle operators already understand. Each phase keeps the source records, decisions, assets, people, and money connected.
CALL TIME
Win the business
Manage leads, prepare the scope, issue a proposal, collect signatures, and convert the opportunity into an authoritative Event workspace.
Explore business development →LOAD-IN
Build the show
Map the lifecycle, schedule work, attach SOPs and assets, coordinate Crew, and align marketing, sponsors, vendors, venue, and revenue.
Explore Event Orchestration →DOORS
Run it live
Operate the Run of Show, check in Crew and guests, manage incidents, protect sponsor obligations, and adjust downstream timing.
Explore live execution →STRIKE
Close out and grow
Settle invoices, fulfill reporting, follow up with audiences, review outcomes, and let Avery carry learning into the next event.
Explore closeout →Use Cases
Built around
how you operate.
Every use case is demonstrated through the same Roll Call interface with records and workflows tailored to the operation.
01
Solo / Small Teams
Win clients, produce events, coordinate collaborators, and manage the business behind the work.
Explore the workflow → 02Agencies
Manage client portfolios, production teams, approvals, budgets, and simultaneous events.
Explore the workflow → 03Conferences & Trade Shows
Programming, speakers, rooms, exhibitors, registration, sponsorship, and multi-day show control.
Explore the workflow → 04Brand Activations
Campaigns, markets, staffing, product distribution, retailer requirements, and performance.
Explore the workflow → 05Fundraisers & Nonprofits
Donors, tables, auctions, sponsorships, payments, acknowledgment, and stewardship.
Explore the workflow → 06Festivals & Community Events
Multi-venue schedules, performers, vendors, volunteers, public access, and live operations.
Explore the workflow →Choose how you operate
Two plans.
One complete platform.
Solo producers and small teams get the complete Events platform. Agencies add multi-client workspaces, portfolio controls, shared systems, and advanced governance.
SOLO / SMALL TEAMS
Build your own book of events.
$499
per year- Complete Events platform and Avery
- Event Orchestration and Run of Show
- Registration, ticketing, Store, sponsors, and vendors
- CRM, proposals, contracts, invoices, and payments
- Crew coordination and live execution
AGENCIES
Operate multiple clients and productions.
$1,999
per year- Everything in Solo / Small Teams
- Agency Mode and multi-client workspaces
- Portfolio Command and cross-event reporting
- Advanced roles, approvals, and financial controls
- Shared SOP, template, sponsor, vendor, and venue libraries
ENTERPRISE / NETWORK
Roll Call installed for your organization.
Dedicated deployment, migration, integrations, governance, custom Avery configuration, onboarding, and support.
House to half
Your next event
is already a business.
Give it the operating system behind it.