Built for your exact situation.
Roll Call is not built for an abstract "event planner." It is built for the SaaS marketer running a dinner series, the activation agency managing 8 clients, the newsletter operator ready to monetize their audience, and the CPG brand that needs field data — not just distribution numbers. Pick your segment.
Pipeline happens at
the dinner table.
Your VP of Sales wants pipeline. Your CFO wants event ROI. Your CMO wants a repeatable field motion. Roll Call gives you the system that produces all three — attendee intelligence, sponsor revenue, and a post-event report your CFO actually reads.
- 12 events per month — one per week
- 5,000 AI credits for audience targeting + outreach
- Roll Call Meet — sponsor and pipeline conversations
- HubSpot + Salesforce CRM sync
- Post-event report — sponsor and pipeline documentation
Roll Call is the operating system for B2B field events. Event Wizard, AI audience targeting, Partner Swap, Sponsor Match, Roll Call Meet for pre-arranged pipeline conversations, and a sponsor report in 24 hours. One dashboard. HubSpot and Salesforce sync built in.
First event free. No credit card. The Playbook for your exact format is already written.
From list to full room in 30 days.
The E-01 Playbook walks every step. First event free — all features included.
Replace your scattered
tools with one command center.
You run 10–50 events a year. You've built a tool stack out of habit — ticketing platform, outreach tool, design app, spreadsheets, text threads. Roll Call replaces every one of them with one subscription and all features included. The system that makes you look like a larger operation than you are.
- 3 events per month — all features
- $1.00/ticket + processing — no percentage fee
- $0 fee on revenue collected outside Roll Call
- Sponsor Match + Post-Event Content Engine
- Replaces 6+ tool subscriptions
Roll Call replaces all of it. One subscription: Event Wizard, AI Audience Engine, Partner Swap, Scarcity Toolkit, Sponsor Match, and Post-Event Content Engine. $1.00 per ticket we process. Zero fee on revenue you collect outside Roll Call.
First event free. All features. No credit card.
One system. Seven tools replaced.
First event free. All features included. The Fee Calculator on the pricing page shows the exact math.
Cleaner execution.
Better ROI. Real data.
You are sampling, activating, and showing up in market — but the data coming back is distribution numbers, not consumer intelligence. Roll Call Field captures leads, purchase intent, and opt-ins at point of interaction. Every activation becomes a first-party data asset.
- 12 activations per month — all markets from one dashboard
- Ambassador Roster + Shift Scheduler
- Lead Capture — structured first-party data at point of interaction
- Kit Tracker — every supply, every location
- Client Results — auto-generated in 48 hours
Roll Call Field changes that. One Activation Brief for all your markets, Lead Capture at point of trial, Ambassador Roster built through your Hub page, and a client-ready results report in 48 hours. First-party data from every activation, connected to your CRM automatically.
First activation free. All features. No credit card.
Your samples are going out.
This is how the data comes back.
First activation free. F-01 Playbook covers the full 12-city motion.
One subscription.
Every client covered.
You manage events and activations for multiple clients and rebuild the same brief, outreach template, and report every single time. At 8 clients × 3 hours saved per brief × $75/hr billing rate: Roll Call Pro pays for itself in recovered overhead before the first client event publishes.
- 12 events + 12 activations per month — all clients
- Permissioned Client Results view — they see metrics, not margins
- Repeatable templates — brief once, clone per client
- Client reports in 48 hours — automated, branded
- 5 team seats + Crew Mode for field staff
Roll Call covers every client from one subscription. One brief, cloned per client. Client Results view shows clients their metrics without exposing your margins. Automated report delivery in 48 hours. First client event or activation free.
Bundle Pro: $349/mo — Events + Field, every client, saves $109/mo vs. buying separately.
Increase client margin.
Reduce ops time.
First client event or activation free. The F-09 Playbook covers the client report motion.
Turn your audience into
live revenue.
Your following is your asset — and the live experience is the highest-value thing you can sell them. Proximity, exclusivity, and a room with the right people: Roll Call handles the ticket, the merch drop, the sponsor, and the post-event product. You show up and be the reason they came.
- 3 events/month — tickets, store, sponsor in one checkout
- $1.00/ticket — no percentage fee on your ticket revenue
- Event Store — merch and digital products alongside tickets
- Sponsor Match — package generated from your attendee list
- Post-Event Engine — replay product and follow-on sequences
Roll Call handles your ticket, your merch drop alongside the ticket, your brand sponsor package from the confirmed attendee list, and your post-event replay product. $1.00 per ticket we process. Zero fee on revenue you collect outside Roll Call. Event Store packages merch and digital products in the same checkout as the ticket.
First event free. All features. No credit card.
Invitation-only. Sold out.
Revenue 90 days after.
First event free. Event Store, Sponsor Match, and Post-Event Engine all included.
The community that
proves its own value.
Your community's value is in the connections it produces. Roll Call Meet makes those connections visible, documented, and measurable — turning a gathering from a social experience into a provably valuable one that people pay to return to.
- 3 events/month — all features included
- Roll Call Meet — curated connections, documented outcomes
- Sponsor Match — attendee profile generates a sponsor package
- Event Store — digital content, membership upgrade, replay
- Automations — follow-on sequences to all attendees
Roll Call Meet makes community value visible: curated match requests, confirmed meetings, documented outcomes. Sponsors get a meetings section in their ROI report. Members get proof that the community produced connections. Attendee-to-member conversion tracked. Replay product generates revenue for 90 days after every event.
First event free. Meet included on every plan. No credit card.
The room is what
they will pay for.
First event free. Roll Call Meet included on every plan.
The BD dinner that
scales across the firm.
The partner who knows how to run a great client dinner has been doing it the same way for 20 years. The one who doesn't is losing business. Roll Call makes the motion repeatable — so every partner in the firm can run a great event, not just the one who is naturally good at it.
- 12 events/month — one per partner, per quarter
- Partner Swap — formalize co-hosting relationships
- Roll Call Meet — pre-arranged introductions at every event
- HubSpot / Salesforce — pipeline attribution post-event
- 5 team seats — one per partner running events
Roll Call makes the motion repeatable. Partner Swap formalizes co-hosting. AI Outreach runs at scale. Roll Call Meet pre-arranges the three conversations that make the dinner worth attending. Post-event sequences run automatically so no partner has to remember to follow up.
First event free. HubSpot and Salesforce sync built in. Every partner on the same dashboard.
Repeatable. Documented.
Scalable across the firm.
First event free. Partner Swap and Roll Call Meet included on every plan.
Every tier. Every dollar.
Yours.
You're running ticketed shows, festival sets, and residencies — and a ticketing platform is taking a percentage of every dollar your audience earned you. Roll Call processes tickets at $1.00 each. Everything else goes in your pocket. Multiple ticket tiers, merch alongside tickets, brand partner sponsorships from your confirmed crowd.
- $1.00 per ticket processed — no percentage fee
- Multiple ticket tiers — GA, VIP, table, early bird
- Event Store — limited merch drop alongside ticket
- Sponsor Match — brand package from confirmed attendee list
- Scarcity Toolkit — waitlist, urgency, sold-out demand capture
Roll Call processes tickets at $1.00 each. Multiple tiers — GA, VIP, table — plus a merch drop in the same checkout. Sponsor Match generates a brand partner package from your confirmed crowd. Scarcity Toolkit captures the demand from the sold-out show before it evaporates.
First event free. Run the fee calculator at rollcallevents.co/pricing/ — the math speaks for itself.
Your audience earned that revenue.
Keep more of it.
First event free. The fee calculator on the pricing page shows the exact difference.
Stop managing your
fans in your DMs.
Your fans will pay for access. VIP meet-and-greets, exclusive fan events, limited-capacity experiences — Roll Call handles the ticket, the queue, the merch drop, and the brand activation at the same location. You show up. The system manages the motion.
- Events: tiered tickets, merch store, VIP queue via Meet
- Field: brand partner activation — briefs, leads, results
- The Connector: links fan event data with brand partner data
- Scarcity Toolkit — waitlist captures demand at each city
- Post-Event Engine — fan replay product + brand results
Roll Call handles all three. Tiered tickets and an exclusive merch drop in one checkout. Roll Call Meet manages the VIP queue — not your DMs. Brand partner runs their own activation at the same location via Roll Call Field and gets a results report with actual lead data.
Bundle Starter: $149/mo — Events + Field. First event free.
You show up.
The system manages the motion.
First event free. Bundle covers the ticketed event and the brand activation at the same location.
Your audience already
trusts you. Charge for proximity.
You have 10,000 to 500,000 subscribers who open your emails every week. A live event is the highest-value thing you can offer them. Roll Call turns your subscriber list into an attendee list in under an hour — and the first event pays for itself through ticket revenue and one sponsor package.
- 3 events/month — all features from first event
- AI Audience Engine — segments your subscriber list
- Sponsor Match — one sponsor covers the venue
- Post-Event Engine — replay product, sequences, digital download
- Mailchimp / Klaviyo sync — subscriber nurture built in
Roll Call turns your subscriber list into an attendee list in under an hour. Event Wizard takes 15 minutes. AI segments your list by engagement tier. Sponsor Match generates a sponsor package from your confirmed attendees. One sponsor at $2,000–$5,000 covers your venue. Post-Event Engine packages the replay as a paid download.
$2–8 per subscriber per event at standard conversion. First event free. No credit card.
$2–8 per subscriber
per event.
First event free. The E-03 Playbook covers the full newsletter-to-live-event motion.