Solutions

Roll Call — Solutions
Solutions

Built for your exact situation.

Roll Call is not built for an abstract "event planner." It is built for the SaaS marketer running a dinner series, the activation agency managing 8 clients, the newsletter operator ready to monetize their audience, and the CPG brand that needs field data — not just distribution numbers. Pick your segment.

B2B & SaaS Teams

Pipeline happens at
the dinner table.

Your VP of Sales wants pipeline. Your CFO wants event ROI. Your CMO wants a repeatable field motion. Roll Call gives you the system that produces all three — attendee intelligence, sponsor revenue, and a post-event report your CFO actually reads.

The pain you're running with right now
You run 6–12 executive events a year but there is no system — each one is rebuilt from scratch
Your sales team attends the event, has great conversations, and logs nothing in the CRM
Sponsors write a check and receive a thank-you email — nobody can prove the event produced outcomes
Post-event report is built on Sunday and sent when the memory has faded
Recommended plan
Events Pro
$229/mo
For B2B teams running 4–12 events per quarter — executive dinners, roundtables, conference satellites.
  • 12 events per month — one per week
  • 5,000 AI credits for audience targeting + outreach
  • Roll Call Meet — sponsor and pipeline conversations
  • HubSpot + Salesforce CRM sync
  • Post-event report — sponsor and pipeline documentation
Start Events Pro free →
Outreach messageLinkedIn DM
You're running executive dinners and roundtables but there's no system — each one gets rebuilt from scratch, and the post-event report is built on Sunday if it gets built at all.

Roll Call is the operating system for B2B field events. Event Wizard, AI audience targeting, Partner Swap, Sponsor Match, Roll Call Meet for pre-arranged pipeline conversations, and a sponsor report in 24 hours. One dashboard. HubSpot and Salesforce sync built in.

First event free. No credit card. The Playbook for your exact format is already written.

From list to full room in 30 days.

The E-01 Playbook walks every step. First event free — all features included.

Independent Event Operators

Replace your scattered
tools with one command center.

You run 10–50 events a year. You've built a tool stack out of habit — ticketing platform, outreach tool, design app, spreadsheets, text threads. Roll Call replaces every one of them with one subscription and all features included. The system that makes you look like a larger operation than you are.

The pain you're running with right now
5–8 tools — ticketing, outreach, design, spreadsheets, text threads — none of them talk to each other
Platform fees on every ticket. You don't know exactly what you keep until the check arrives.
Sponsor relationship is "logo on the banner" — no data, no proof, no renewal conversation
The post-event revenue window — replay, digital product, follow-on sales — goes unused every time
Recommended plan
Events Starter
$89/mo
For independent operators running 1–3 events per month — replaces the entire tool stack.
  • 3 events per month — all features
  • $1.00/ticket + processing — no percentage fee
  • $0 fee on revenue collected outside Roll Call
  • Sponsor Match + Post-Event Content Engine
  • Replaces 6+ tool subscriptions
Start Events Starter free →
Outreach messageLinkedIn / Email
You're running events on a stack of five tools that don't talk to each other — paying platform fees on every ticket, rebuilding outreach templates each time, and skipping the post-event sponsor report because it's too much work on a Sunday night.

Roll Call replaces all of it. One subscription: Event Wizard, AI Audience Engine, Partner Swap, Scarcity Toolkit, Sponsor Match, and Post-Event Content Engine. $1.00 per ticket we process. Zero fee on revenue you collect outside Roll Call.

First event free. All features. No credit card.

One system. Seven tools replaced.

First event free. All features included. The Fee Calculator on the pricing page shows the exact math.

Brands & CPG Companies

Cleaner execution.
Better ROI. Real data.

You are sampling, activating, and showing up in market — but the data coming back is distribution numbers, not consumer intelligence. Roll Call Field captures leads, purchase intent, and opt-ins at point of interaction. Every activation becomes a first-party data asset.

The pain you're running with right now
You know how many samples went out. You have almost no idea who received them or whether they converted.
Your activation brief is a PDF on version 4. Half your ambassadors have version 2.
Kit tracking is a spreadsheet maintained by someone who left last quarter
The post-activation report to your VP of Marketing is built from memory two weeks later
Recommended plan
Field Pro
$229/mo
For brand teams running multi-market activations — sampling tours, in-store programs, retail pop-ups.
  • 12 activations per month — all markets from one dashboard
  • Ambassador Roster + Shift Scheduler
  • Lead Capture — structured first-party data at point of interaction
  • Kit Tracker — every supply, every location
  • Client Results — auto-generated in 48 hours
Start Field Pro free →
Outreach messageEmail
Your sampling program is distributing product but not capturing consumer intelligence. You know how many units went out. You have almost no idea who received them, what they thought, or whether they converted.

Roll Call Field changes that. One Activation Brief for all your markets, Lead Capture at point of trial, Ambassador Roster built through your Hub page, and a client-ready results report in 48 hours. First-party data from every activation, connected to your CRM automatically.

First activation free. All features. No credit card.

Your samples are going out.
This is how the data comes back.

First activation free. F-01 Playbook covers the full 12-city motion.

Activation & Event Agencies

One subscription.
Every client covered.

You manage events and activations for multiple clients and rebuild the same brief, outreach template, and report every single time. At 8 clients × 3 hours saved per brief × $75/hr billing rate: Roll Call Pro pays for itself in recovered overhead before the first client event publishes.

The pain you're running with right now
You're rebuilding the same brief for every client — Google Doc template, version 4, every time
Client report is built Sunday night and sent Monday if it gets sent at all
Clients see everything when you share a Google Drive folder — including what they shouldn't
Taking on more clients means more overhead — not just more revenue
Recommended plan
Bundle Pro
$349/mo
Events + Field for agencies running both. Saves $109/mo vs. buying separately. Every client from one dashboard.
  • 12 events + 12 activations per month — all clients
  • Permissioned Client Results view — they see metrics, not margins
  • Repeatable templates — brief once, clone per client
  • Client reports in 48 hours — automated, branded
  • 5 team seats + Crew Mode for field staff
Start Bundle Pro free →
Outreach messageLinkedIn DM
You're rebuilding the same brief for every client and the client report goes out on Sunday if it goes out at all. At 8 clients that's 24 hours a month in overhead — before you've done any actual activation work.

Roll Call covers every client from one subscription. One brief, cloned per client. Client Results view shows clients their metrics without exposing your margins. Automated report delivery in 48 hours. First client event or activation free.

Bundle Pro: $349/mo — Events + Field, every client, saves $109/mo vs. buying separately.

Increase client margin.
Reduce ops time.

First client event or activation free. The F-09 Playbook covers the client report motion.

Creators & Culture Producers

Turn your audience into
live revenue.

Your following is your asset — and the live experience is the highest-value thing you can sell them. Proximity, exclusivity, and a room with the right people: Roll Call handles the ticket, the merch drop, the sponsor, and the post-event product. You show up and be the reason they came.

The pain you're running with right now
A ticketing platform taking 6% of every sale — on revenue your audience earned you
No merch structure alongside the ticket — lost attachment revenue at every event
Brand partners want results. "Thank you for being there" is not a results document.
The recording is sitting on your hard drive. You've done nothing with it.
Recommended plan
Events Starter
$89/mo
For creators running 1–3 events per month — replaces the ticketing platform and pays for itself in the first sponsor package.
  • 3 events/month — tickets, store, sponsor in one checkout
  • $1.00/ticket — no percentage fee on your ticket revenue
  • Event Store — merch and digital products alongside tickets
  • Sponsor Match — package generated from your attendee list
  • Post-Event Engine — replay product and follow-on sequences
Start Events Starter free →
Outreach messageDM / Email
You have an audience that trusts you more than any brand they follow — and a ticketing platform taking 6% of the money that trust earned you.

Roll Call handles your ticket, your merch drop alongside the ticket, your brand sponsor package from the confirmed attendee list, and your post-event replay product. $1.00 per ticket we process. Zero fee on revenue you collect outside Roll Call. Event Store packages merch and digital products in the same checkout as the ticket.

First event free. All features. No credit card.

Invitation-only. Sold out.
Revenue 90 days after.

First event free. Event Store, Sponsor Match, and Post-Event Engine all included.

Community Builders

The community that
proves its own value.

Your community's value is in the connections it produces. Roll Call Meet makes those connections visible, documented, and measurable — turning a gathering from a social experience into a provably valuable one that people pay to return to.

The pain you're running with right now
Your community events rely on in-person magic — which is real, but invisible and impossible to prove
Sponsors want ROI data. "It was a great vibe" is not a deliverable.
Networking time is where people open their phones — connections happen by chance, not design
You have never monetized the community properly — membership fees feel arbitrary without demonstrated value
Recommended plan
Events Starter
$89/mo
For community operators running monthly gatherings — includes Roll Call Meet, Sponsor Match, and Post-Event Engine.
  • 3 events/month — all features included
  • Roll Call Meet — curated connections, documented outcomes
  • Sponsor Match — attendee profile generates a sponsor package
  • Event Store — digital content, membership upgrade, replay
  • Automations — follow-on sequences to all attendees
Start Events Starter free →
Outreach messageEmail
Your community events are valuable — but the value is invisible. Sponsors want ROI data you don't have. Members know the room was great but can't explain why they keep coming back. Networking time is where people check their phones.

Roll Call Meet makes community value visible: curated match requests, confirmed meetings, documented outcomes. Sponsors get a meetings section in their ROI report. Members get proof that the community produced connections. Attendee-to-member conversion tracked. Replay product generates revenue for 90 days after every event.

First event free. Meet included on every plan. No credit card.

The room is what
they will pay for.

First event free. Roll Call Meet included on every plan.

Professional Services Firms

The BD dinner that
scales across the firm.

The partner who knows how to run a great client dinner has been doing it the same way for 20 years. The one who doesn't is losing business. Roll Call makes the motion repeatable — so every partner in the firm can run a great event, not just the one who is naturally good at it.

The pain you're running with right now
Events depend on one partner's personal network and instincts — impossible to scale or replicate
No pipeline attribution — you know the dinner happened but not what business it produced
Co-hosting with referring partners is informal — no shared invite system, no tracked RSVPs
The post-event follow-up is personal email — some partners do it, most don't
Recommended plan
Events Pro
$229/mo
For firms running quarterly events across multiple partners — with CRM sync, team seats, and post-event pipeline tracking.
  • 12 events/month — one per partner, per quarter
  • Partner Swap — formalize co-hosting relationships
  • Roll Call Meet — pre-arranged introductions at every event
  • HubSpot / Salesforce — pipeline attribution post-event
  • 5 team seats — one per partner running events
Start Events Pro free →
Outreach messageEmail
One partner at your firm runs great client events. The others don't run them at all, or run them badly. The revenue difference between those two categories is real.

Roll Call makes the motion repeatable. Partner Swap formalizes co-hosting. AI Outreach runs at scale. Roll Call Meet pre-arranges the three conversations that make the dinner worth attending. Post-event sequences run automatically so no partner has to remember to follow up.

First event free. HubSpot and Salesforce sync built in. Every partner on the same dashboard.

Repeatable. Documented.
Scalable across the firm.

First event free. Partner Swap and Roll Call Meet included on every plan.

DJs & Music Event Producers

Every tier. Every dollar.
Yours.

You're running ticketed shows, festival sets, and residencies — and a ticketing platform is taking a percentage of every dollar your audience earned you. Roll Call processes tickets at $1.00 each. Everything else goes in your pocket. Multiple ticket tiers, merch alongside tickets, brand partner sponsorships from your confirmed crowd.

The pain you're running with right now
Platform taking 6% of gross — on a 400-person show at $80, that's $1,920 off the top
No merch infrastructure alongside the ticket — you're leaving 15–25% attachment revenue on the table
Brand sponsors want a deliverable — you have a thank you email and a night they attended
The waitlist from a sold-out show evaporates — no structured follow-up to that demand
Recommended plan
Events Starter
$89/mo
For DJs and music producers running 1–3 shows per month — replaces the ticketing platform and pays for itself at the first show.
  • $1.00 per ticket processed — no percentage fee
  • Multiple ticket tiers — GA, VIP, table, early bird
  • Event Store — limited merch drop alongside ticket
  • Sponsor Match — brand package from confirmed attendee list
  • Scarcity Toolkit — waitlist, urgency, sold-out demand capture
Start Events Starter free →
Outreach messageDM / Email
You're paying 6% to a ticketing platform on revenue your audience earned you. On a 400-person show at $80 a ticket, that's $1,920 before you've paid for anything else.

Roll Call processes tickets at $1.00 each. Multiple tiers — GA, VIP, table — plus a merch drop in the same checkout. Sponsor Match generates a brand partner package from your confirmed crowd. Scarcity Toolkit captures the demand from the sold-out show before it evaporates.

First event free. Run the fee calculator at rollcallevents.co/pricing/ — the math speaks for itself.

Your audience earned that revenue.
Keep more of it.

First event free. The fee calculator on the pricing page shows the exact difference.

Influencers & Talent

Stop managing your
fans in your DMs.

Your fans will pay for access. VIP meet-and-greets, exclusive fan events, limited-capacity experiences — Roll Call handles the ticket, the queue, the merch drop, and the brand activation at the same location. You show up. The system manages the motion.

The pain you're running with right now
VIP access managed in DMs — chaotic, unscalable, and you're personally doing it at midnight
No merch structure at the event — fans at the door with no way to buy anything from you
Brand partner wants to "show up at the event" with no structure, no leads, no deliverable
Waitlist fills up but there's no system to convert that demand at the next city
Recommended plan
Bundle Starter
$149/mo
Events + Field — handles the ticketed experience and the brand partner activation at the same location. Saves $29/mo vs. buying separately.
  • Events: tiered tickets, merch store, VIP queue via Meet
  • Field: brand partner activation — briefs, leads, results
  • The Connector: links fan event data with brand partner data
  • Scarcity Toolkit — waitlist captures demand at each city
  • Post-Event Engine — fan replay product + brand results
Start Bundle Starter free →
Outreach messageDM
You're managing VIP fan access in your DMs. Your brand partner wants to "show up" with no structure and no leads. And there's no merch infrastructure when fans are standing at the door ready to spend.

Roll Call handles all three. Tiered tickets and an exclusive merch drop in one checkout. Roll Call Meet manages the VIP queue — not your DMs. Brand partner runs their own activation at the same location via Roll Call Field and gets a results report with actual lead data.

Bundle Starter: $149/mo — Events + Field. First event free.

You show up.
The system manages the motion.

First event free. Bundle covers the ticketed event and the brand activation at the same location.

Newsletter & Podcast Operators

Your audience already
trusts you. Charge for proximity.

You have 10,000 to 500,000 subscribers who open your emails every week. A live event is the highest-value thing you can offer them. Roll Call turns your subscriber list into an attendee list in under an hour — and the first event pays for itself through ticket revenue and one sponsor package.

The pain you're running with right now
Ad revenue is declining. Paid subscriptions plateau. The live experience has been an idea you haven't executed yet.
You don't know where to start — ticketing platform, landing page, sponsorship — it feels like a project
The recording from that one event is on your desktop and you've done nothing with it
Your sponsor relationships are transactional — no structure for recurring event sponsorship packages
Recommended plan
Events Starter
$89/mo
For media operators running their first live series — handles ticket, sponsor, replay product, and follow-on sequences from one dashboard.
  • 3 events/month — all features from first event
  • AI Audience Engine — segments your subscriber list
  • Sponsor Match — one sponsor covers the venue
  • Post-Event Engine — replay product, sequences, digital download
  • Mailchimp / Klaviyo sync — subscriber nurture built in
Start Events Starter free →
Outreach messageDM / Email
You have a subscriber list that opens your emails every week. A live event is the highest-value thing you can offer them — and you already have the distribution to sell it out.

Roll Call turns your subscriber list into an attendee list in under an hour. Event Wizard takes 15 minutes. AI segments your list by engagement tier. Sponsor Match generates a sponsor package from your confirmed attendees. One sponsor at $2,000–$5,000 covers your venue. Post-Event Engine packages the replay as a paid download.

$2–8 per subscriber per event at standard conversion. First event free. No credit card.

$2–8 per subscriber
per event.

First event free. The E-03 Playbook covers the full newsletter-to-live-event motion.

All 10 segments
💼 B2B & SaaS
🏛 Event Operators
📦 Brands & CPG
🏢 Agencies
🎙 Creators
🌐 Community Builders
⚖️ Professional Services
🎵 DJs & Music
⭐ Influencers
📧 Newsletter & Podcast
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