Complete Features
Everything it takes
to build, run, and grow
an events business.
Roll Call connects business development, Event Orchestration, marketing, revenue, live execution, and follow-up through one Event operating system.
Product proof
Not a feature list.
A connected workspace.
Use the controls to move through the actual application views. Every screen represents the same Event and the same governed operating records.
E
Team Roll Call WorkspaceNeon Bloom Opening Night
⌕ Search Roll Call⌘ K
2027-03-12 · GOLDLINE HALL
Neon Bloom Opening Night
Authoritative EventSTATUSRegistration Open
SAVE STATESaved
EVENT SPACEDraft
EVENT ORCHESTRATION CANVAS
The complete Event operating graph
Source of Truth, workstreams, dependencies, moments, approvals, assets, and follow-up.
LIVE EVENT WORKFLOW
Run of Show
Timing, cues, ownership, SOPs, assets, fallbacks, and live receipts in one control surface.
Friday, March 1210 moments · Goldline Hall
MOMENT · PRODUCTIONVendor and production load-inLoad-in control · SOP attached
LEADProduction Lead
LOCATIONLoading Dock
MOMENT · CREWCrew call and operating briefing24 assigned · 22 confirmed
LEADCrew Lead
LOCATIONGreen Room
MOMENT · SAFETYSafety, accessibility, and venue sweepOne checklist item needs attention
LEADOperations Lead
LOCATIONAll zones
MOMENT · GUEST EXPERIENCEDoors openWest entrance line requires support
LEADGuest Experience
LOCATIONLobby
EVENT COMMAND · LIVE
Everything happening now.
7:04 PM
CHECKED IN84282% arrival pace
CREW22 / 24Two en route
REVENUE$91,240$6.4K on site
OPEN ISSUES2One needs a decision
RIGHT NOW
Doors open
West entrance is nine minutes behind. Two scanners are idle at the south entrance and can be reassigned without affecting VIP access.
UP NEXT · 19:20Opening remarksMain Stage · House to half
ACCESS & REGISTRATION
Seats & Scarcity Command Center
Operate inventory, holds, availability, waitlists, release windows, and governed messaging.
EVENT CAPACITY1,200Maximum attendance
CONFIGURED1,000Ticket inventory
SOLD842Recorded claims
HELD42Partner inventory
AVAILABLE116Ready for sale
AvailableGAVIPADA-capable
EVENT COMMERCE
Revenue across every channel.
Tickets, Store, sponsor inventory, vendor packages, invoices, and settlement.
PROJECTED SETTLEMENT$82,914After refunds, platform fees, and standard processing costs
Event Orchestration connects every workstream to one source of truth.
01Win the business02Build the event03Market and grow attendance04Registration and access05Monetize the event06Coordinate Crew07Run show day08Close out and improve09Avery operating intelligence10Run the company
01
Win the business
Turn opportunities into authoritative Event workspaces.
- CRM and relationship history
- Pipeline, commitments, and follow-up
- Proposals, RFPs, contracts, and signatures
- Deposits, invoices, and payment status
- Client workspaces and Avery-assisted scopes
02
Build the event
One operating graph for everything leading to showtime.
- Event Source of Truth
- Canvas, Flow, Board, Timeline, and Calendar
- Tasks, milestones, dependencies, and critical path
- Approvals, SOPs, assets, and automations
- Venue, sponsors, vendors, Crew, marketing, and finance
03
Market and grow attendance
Creative and distribution connected to the Event record.
- Landing pages, Event Spaces, and invites
- Email, SMS, newsletters, and campaign planning
- Creative systems and Surface Studio
- Audience segments, unique URLs, and QR codes
- Media schedules and performance reporting
04
Registration and access
Operate inventory, attendance, and the front door.
- Ticket types and registration forms
- General admission and reserved seating
- ADA-capable inventory and accessibility attributes
- Waitlists, access codes, holds, transfers, and refunds
- Guest lists, credentials, QR check-in, and door counts
05
Monetize the event
Revenue across tickets, Store, sponsors, vendors, and fundraising.
- Paid tickets and payment reporting
- Merchandise, digital products, food, and add-ons
- Sponsor and vendor packages
- Fundraising, donations, and pledges
- Orders, invoices, payouts, settlement, and margin
06
Coordinate Crew
People, roles, assignments, and execution in context.
- Teams, roles, availability, and assignments
- Call times, credentials, and check-in
- Briefings, SOPs, and completion receipts
- Communications, issues, and incidents
- Load-in, load-out, and live operating state
07
Run show day
The live operating surface for moments, cues, and exceptions.
- Multi-day Run of Show
- Current and next moments
- Production cues, owners, locations, assets, and fallbacks
- Crew, registration, venue, sponsor, and vendor state
- Delays, incidents, downstream impact, and Live Command
08
Close out and improve
Turn the completed event into a stronger next event.
- Final invoices and settlement
- Sponsor and vendor fulfillment reporting
- Attendee follow-up and surveys
- Campaign and commerce results
- Retrospectives, outcomes, receipts, and reusable templates
09
Avery operating intelligence
Intelligence that works inside the operating context.
- Build recommended plans and schedules
- Draft proposals, campaigns, and follow-up
- Find missing dependencies and unresolved commitments
- Explain readiness, risk, and critical path
- Coordinate approved actions and verify outcomes
10
Run the company
Administrative and financial control across the operation.
- Organizations, teams, roles, and permissions
- Agency Mode and client workspaces
- Budgets, accounting, billing, and approvals
- Integrations, audit, governance, and system health
- Portfolio reporting and shared libraries
Seats & Scarcity
Inventory you can see.
Capacity markers communicate ticket type, claim state, holds, accessibility, and check-in without relying on color alone.
AvailableClaimed GAClaimed VIPADA-capable overlay